Translating data to everyday language

TBK: Episode 12

This episode features an interview with Lyssa Myska Allen, VP, Global Head of Marketing & Digital at Hinduja Global Solutions. Lyssa has more than 15 years of experience in digital strategy. On this episode, she discusses how to act as a “nerd translator,” why you need to use data to validate your instincts, why there’s no such thing as too much communication, and much more trust, a commitment to improvement and the idea that a spot on the team has to be earned.


“To some extent, you can make data say anything you want it to if you’re good enough at it. So you want to be careful that what you’re pulling out is not wishful thinking.”

“Data can be dangerous when people don’t have that education or the understanding of how important the whole funnel view is, or the whole dataset. It’s possible to put almost too much trust into it.”

“If I could say one thing, it would be overcommunicate. If you think you’re overcommunicating, you’re wrong.”


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