We all come from data

TBK: Episode 10

On this episode Lauren is joined by Michael Dortch, who now writes at DortchOnIt.com. Lauren and Michael discuss the importance of data and how it is all around us. They also dive into how a data-oriented person is someone who is interested in how the facts line up, and figuring out how to make better decisions based on that information.

Headshot of Michael Dortch, Founder of DortchOnIt.com

About the guest

Michael is a growth-focused content marketing leader with 15+ years’ accomplishment enabling companies to maximize revenues, increase ROI, and improve customer perception and satisfaction. As an IT industry analyst, consultant, journalist, and marketer, he has been translating “bits and bytes” into “dollars and sense” for four decades. Michael has served as Senior Content Strategist at Huawei Technologies USA, Senior Content Development Manager at Ivanti, Senior Product Marketing Manager for cyber security at LANDESK, Director of Marketing at Intréis (acquired by ServiceNow), and Senior Product Marketing Manager at ServiceNow.


“We’re all data to somebody, right? So, there’s is almost no way to separate life from data. Everything we do in life is driven by data, some of it subconsciously and some of it consciously. So, in a sense, I’ve been paying attention to data ever since I understood that there was a world around me.”

“Donald Rumsfeld, when he was Secretary of Defense, used to talk about known-knowns, known-unknowns, and unknown-unknowns. Technology is really good at known-knowns, and it’s pretty good at known-unknowns, but that chasm dealing with the unknown-unknowns.”


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