Translating data to everyday language

TBK: Episode 12

This episode features an interview with Lyssa Myska Allen, VP, Global Head of Marketing & Digital at Hinduja Global Solutions. Lyssa has more than 15 years of experience in digital strategy. On this episode, she discusses how to act as a “nerd translator,” why you need to use data to validate your instincts, why there’s no such thing as too much communication, and much more trust, a commitment to improvement and the idea that a spot on the team has to be earned.

Headshot of Lyssa Myska Allen, VP, Global Head of Marketing, Digital – Hinduja Global Solutions

About the guest

Lyssa Myska Allen is VP and Global Head of Marketing for HGS Digital, where she and her team focus on delivering creative and data-driven campaigns for technical buyers looking for digital innovation across automation, analytics, AI, CX, and cloud. A big fan of the Walt Whitman (or was it Bob Dylan?) quote “I contain multitudes”, her career path is as varied as her interests: from creating award-winning social media campaigns and websites to building technical networking and automation solutions for Fortune 50 clients.


“To some extent, you can make data say anything you want it to if you’re good enough at it. So you want to be careful that what you’re pulling out is not wishful thinking.”

“Data can be dangerous when people don’t have that education or the understanding of how important the whole funnel view is, or the whole dataset. It’s possible to put almost too much trust into it.”

“If I could say one thing, it would be overcommunicate. If you think you’re overcommunicating, you’re wrong.”


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