Winning the race: data as the ultimate competitive edge

Susie Wolff, former Formula 1 driver and founder of Dare to be Different, knows a lot about using data to thrive under pressure. In racing, data is the difference between being a champion and falling behind. How can your business become data driven the way Formula 1 has? How can you get the insights you need to thrive — not tomorrow, not next week, but right now? Industry analyst and digital transformation expert Maribel Lopez interviews Wolff, extracting takeaways that every business can apply.

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