Winning the race: data as the ultimate competitive edge

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Susie Wolff, former Formula 1 driver and founder of Dare to be Different, knows a lot about using data to thrive under pressure. In racing, data is the difference between being a champion and falling behind. How can your business become data driven the way Formula 1 has? How can you get the insights you need to thrive — not tomorrow, not next week, but right now? Industry analyst and digital transformation expert Maribel Lopez interviews Wolff, extracting takeaways that every business can apply.

Headshot of Susie Wolff, Business Investor, former F1 Test Driver and CEO

Susie Wolff

Business Investor,
former F1 Test Driver and CEO

Headshot of Maribel Lopez, Founder and Principal Analyst at Lopez Research

Maribel Lopez

Founder and Principal Analyst

Lopez Research

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