Talent, buyers & product: a joint data view

TBK: Episode 19

This episode features an interview with Tom Mazzaferro, Chief Data Officer at Western Union. In this episode, Tom talks about letting data from the customer experience inform next-gen product development, tips to retain talent, and transforming a globally known, 170-year-old household name like Western Union to be more customer-centric.

Headshot of Thomas Mazzaferro, CDO at Western Union

About the guest

Thomas is Chief Data Officer of Western Union. Prior to his current role, he served as U.S. CDO at HSBC. His background is in banking, having worked at JP Morgan Chase specializing in technology strategy. He has a B.S. in Finance from Villanova University and an MBA in Finance and Financial Management Services from Ohio State University.


“Data really is the lifeblood of any company. Without having high quality, seamless data, you’re going to have customer experience problems. So it’s really about using the data to empower your organization, company, services, and products. Data is the way to drive a company forward.”

Time stamps

[0:03] Intro
[1:27] Interview begins
[4:53] Ensuring data security at scale
[5:57] From banking to CDO
[8:15] Advice for the future CDO
[9:15] The evolution of the CDO
[10:45] What’s up next for Western Union
[13:44] How to get customers hooked on your product
[16:44] CDO: More than just data governance
[19:05] Difficult decisions
[25:18] Cultivating a positive team culture
[28:31] Using data to develop products
[35:00] Quick decisions


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