Fix the broken promise of Customer 360 initiatives

Investment in Customer 360 is supposed to lead to truly transformative results, from marketing and sales efficiency to product innovation.

Too often, the reality isn’t delivering on that promise. Despite significant and increasing spend on Customer 360 initiatives, 93% of consumers still receive irrelevant marketing communications. 66% of customers are unhappy with their experiences. The promise of customer 360 has failed because of unhealthy data — data that's inaccurate, hard to access, and difficult to transform.

Learn how to get the most out of Customer 360 with Talend as your partner for overcoming unhealthy customer data. You’ll learn tips to:

  • Ensuring data quality with preemptive measures
  • Empowering your data experts enterprise-wide
  • Promoting an organisational culture centred on data health

Related articles