Press releases

Get the latest news from the leader in data health

Talend Achieves Amazon Redshift Ready Designation

Talend Cloud integration with Amazon Redshift fully supported for AWS customers REDWOOD CITY, Calif. - December 4, 2019 - Talend, a global leader in cloud data integration and data integrity, announced today that it has achieved the Amazon Redshift Ready designation, part of the Amazon Web Services (AWS) Ready Program. This designation recognizes that Talend has demonstrated successful integration with Amazon Redshift. Achieving the Amazon Redshift Ready designation differentiates Talend as an AWS Partner Network (APN) member with a product integrating with Amazon Redshift and is generally available and fully supported for AWS customers. AWS Ready Partners have demonstrated success building products integrated with AWS services and helping AWS customers evaluate and use their technology productively, at scale and with varying levels of complexity. "Talend is proud to achieve Amazon Redshift Ready status. Our shared customers have been using Talend Cloud on AWS with Amazon Redshift for many years. Amazon Redshift Ready status gives customers further validation and assurance of our commitment to provide high-quality integrations and governance solutions with Amazon Redshift,” said Michael Pickett, SVP of business and corporate development at Talend. To support the seamless integration and deployment of these solutions, AWS established the Amazon Redshift Ready Program to help customers identify products integrated with AWS services and to spend less time evaluating new tools and more time scaling their use of products that are integrated with AWS services. “AstraZeneca has deployed Talend as part of the orchestration layer in its architecture. In addition to extracting data from CRM, ERP, finance, document management, HR and other systems to load into the data lake, Talend serves to facilitate point-to-point connections, such as those between an Amazon Redshift analytic database and an SQL database in order to add data to what AstraZeneca calls a ‘conformed layer.’ The data lake enables us to pull large volumes of valuable data from disparate systems and make our data discoverable across divisions,” said Simon Bradford, Senior Data & Analytics Engineer at AstraZeneca. Talend Cloud provides over 900 transactional, operational, and analytic data connectors and components which can be used to quickly connect load and process data from virtually any source into Amazon Redshift. Talend’s unique capabilities provide a single platform with data quality and governance capabilities build in. Data engineers, ETL developers and business analysts use Talend to create consistent and trusted data for the enterprise. Data Warehousing as a Service (DWaaS) brings an extremely compelling value proposition to the analytics market. Amazon Redshift brings the scalability and cost-effectiveness of the cloud to the analytical database market, removing barriers to adoption and dramatically lowering both the cost and the complexity of data warehousing. For more information on this designation and the integration between Amazon Redshift and Talend Cloud, click here.
Read more

Talend Announces Availability of Talend Cloud in AWS Marketplace

Furthers collaboration and provides a single suite for powerful data integration in the cloud Redwood City, Calif. - December 3, 2019 - Talend, a global leader in cloud data integration and data integrity, today announced immediate availability of Talend Cloud In AWS Marketplace. Talend Cloud is an easy-to-use data integration platform optimized for Amazon Web Services (AWS) with simple connectivity using 900+ components and connectors with multi-cloud and hybrid support for maximum flexibility. It is designed to provide a single platform with data quality and governance capabilities to enforce rules and create consistent information using a suite of collaborative applications built for everyone from ETL developers to business analysts. As more data is ingested and analyzed in the cloud, Talend Cloud helps organizations segment customers, operationalize data science algorithms, and integrate historical and streaming data to respond in real-time to business opportunities and threats. Talend Cloud supports capabilities such as: Broad connectivity for on-premises, cloud, hybrid, and multi-cloud environments and support for over 70+ AWS services including Amazon Redshift, Amazon Simple Storage Service (Amazon S3), Amazon EMR, and Amazon Relational Database Service (Amazon RDS) Built-in pervasive data quality to ensure trusted data and regulatory compliance Governed self-service apps, such as Pipeline Designer, Data Preparation, Data Stewardship, to democratize data and facilitate transition to cloud for data-driven organizations Predictable pricing (user-based) with pay-as-you-go options “We are happy to add to our existing AWS Marketplace offerings, with Stitch Data Loader earlier this year, and now the availability of Talend Cloud. Customers often want to purchase through AWS Marketplace, and this is an excellent opportunity to expand our footprint in the market,” said Mike Pickett, Senior Vice President of Business Development and Ecosystems at Talend. “We look forward to continuing to expand our relationship with AWS and providing a truly seamless experience for our customers using Talend Cloud in an AWS environment.” Talend Cloud is available now for purchase in AWS Marketplace. Learn more about how Talend quickly and easily run integration tasks securely across cloud and on-premise environments with only a few clicks from an AWS account.
Read more

GDPR Compliance Rate Remains Low According to New Talend Research

Over half of companies surveyed were not able to meet data access and portability requests within the GDPR-specified one-month time limit Redwood City, Calif. - December 3, 2019 - 58% of surveyed businesses worldwide failed to address requests made from individuals seeking to obtain a copy of their personal data as required by GDPR (General Data Protection Regulation) within the one-month time limit set out in the regulation, reveals updated research from Talend, a global leader in cloud data integration and data integrity. In September 2018, Talend released the results of its first GDPR research benchmark, which was aimed to assess the ability of organizations to achieve right to access and portability compliance with the European regulation. At that time, 70% of the companies surveyed reported they had failed to provide an individual's data within one month. One year later, Talend surveyed a new population of companies, as well as the companies which reported a failure to comply in the first benchmark, in order to map improvement. Although the overall percentage of companies who reported compliance increased to 42%, the rate remains low 18 months after the regulation came into force. "These new results show clearly that Data Subject Access Rights is still the Achilles' heel of most organizations," said Jean-Michel Franco, Senior Director of Data Governance Products at Talend. "To fully comply with GDPR it is necessary to understand where the data is, how it is processed and by whom, as well as ensure that the data is trusted. With several data protection regulations coming into force in the US (California Consumer Privacy Act in January 2020), across APAC (PDPA in Thailand in May 2020), and in Latin America (LGPD in Brazil in August 2020), organizations need to start a data governance transformation to deliver a 360 degree view of customers and empower the people in charge of data protection with more automated data processing and delivery. Organizations must do more to regain the trust of their data subjects and be aware that they risk very significant fines and significant reputational damage in the event of non-compliance and especially through class actions – both of which could prove to be severely detrimental to a business." Major findings of the research benchmark include:   The "Laggards": Public sector organizations and companies in media and telecommunications industries are struggling to meet the requests The research revealed that only 29% of the public sector organizations surveyed could provide the data within the one-month limit. With an increasing use of data and new technologies - facial recognition, artificial intelligence - by the public sector to improve the citizen experience, the need for more integrated data governance is a must-have for 2020 and beyond. The same observation applies to companies in the media and telecommunications industries; only 32% of these organizations reported that they could provide the correct data on time. The "Could Do Better": Retail, financial services, travel, transport and hospitality firms barely reach an average success rate Compared to last year, retail companies improved their success rate with 46% of such companies reporting they provided correct responses within the one-month limit. A greater proportion of companies in this industry started to take a customer-centric approach to both improve the experience and internal processes. The same situation occurs with organizations in finance as well as in travel, transport, and hospitality industries. In addition, the latter are considered as the best performers as companies in that industry represent 38% of all the organizations who provided data in less than 16 days.   The lack of automation remains a barrier to success One take-away from this new benchmark is the lack of automation in processing requests. One of the main reasons companies failed to comply was the lack of a consolidated view of data and clear internal ownership over pieces of data. In the financial services industry, for example, clients may have multiple contracts with a company that may not be located in one place making it difficult to retrieve all necessary information. Processing the requests thus remains very manual and often Involves the business users, e.g. the insurance representatives in the case of an insurance company. In addition, processing Subject Right Requests can be very costly; according to a recent Gartner survey, companies "spend, on average, more than $1,400 to answer a single SRR."[1] ID proof and requesting process should be improved The research also highlights the lack of an ID check during the data request process of the individual requesting data. Overall, only 20% of the organizations surveyed asked for proof of identification. Moreover, of the companies surveyed that reported asking for proof of identification, very few use an online and secure way of sharing ID documents. Instead, most of the time, copies of identification were provided by email. The requesting process also remains cumbersome with reported difficulties including finding the right email address to send the request, and follow up emails because the data is incomplete or because the files can't be opened.   The full results of the benchmark will be presented by Jean-Michel Franco at the Data Governance Winter Conference in Delray Beach, Florida. For more information about how to deliver trusted data at speed and meet new and future data challenges, read the Talend Data Trust Readiness Report. Like this story? Tweet this: New @Talend research reveals continued low #GDPR compliance rate https://bit.ly/2CkBwuS About the Research Talend conducted market research to assess companies’ ability to comply with the new GDPR regulation. The research involved 103 GDPR-relevant companies across the globe (EU-based companies [84%], and NORAM-based companies [8%] and APAC-based companies [8%] that conduct business in Europe) from a range of industries (retail, media, technology, utilities & telecommunications, public sector, finance, and travel, transportation & hospitality). The analysis involved the following: Assessing whether companies had updated their privacy policies to account for GDPR Researching whether companies had dedicated ways for consumers to request GDPR data (i.e., the personal information the company has on them) Requesting GDPR data and assessing how quickly and thoroughly companies comply Requesting GDPR data in a way that may be directly accessed and reused by the individual (data portability) [1] Gartner: 5 Areas Where AI Will Turbocharge Privacy Readiness, Bart Willemsen, 20 August 2019
Read more

Kiloutou implements self-service and governed data platform based on Talend Cloud and Snowflake

France’s second-largest industrial and construction equipment rental company leverages cloud data warehouse to help business units identify value-added opportunities and create new innovative services Redwood City, Calif. and Suresnes, France - November 28, 2019 - Talend, a global leader in cloud data integration and data integrity, today announced that Kiloutou Group, the 4th  largest European rental company and a major player in the rental of equipment in France is using Talend Cloud to power its data platform for business units. Talend Cloud provides reliable, real-time data to business departments within Kiloutou’s organization to enable access to data and conduct analysis, and thus detect new business opportunities. Talend integrates data into a Snowflake cloud-based data warehouse, which adds value to Kiloutou's businesses. To empower business departments by providing them with real-time data, Kiloutou has initiated a "Data for Business" project. This provides a unique, modern, agile, high-performance, and secure data platform that offers a new data experience. The new architecture makes it possible to empower businesses, including sales administration, management control, or logistics operations, in all types of commercial and exploratory analyses via data visualization tools, and then to disseminate information to group managers. "Our strategy is to transform data and information into competitive business advantages, bringing data as close as possible to the business lines. Having trusted information in real-time means being able to offer the right equipment at the best price and thus optimize our revenues," said Arnaud Maton, Head of Data Management, IT Group at Kiloutou. "With Talend, we have developed a new, modern, real-time, high-performance, and completely secure database that allows different businesses to access data at any time, regardless of volume, format, source, and time. We now have a single unified platform to integrate all the data used by our business divisions." Kiloutou has implemented a radical change in its architecture by migrating its historical on-site database to a data warehouse in the cloud on Snowflake with Talend Cloud. As an integration platform-as-a-service (IPaaS), Talend cloud helps to address Kiloutou's expectations in terms of scalability, performance, and security, and to free itself from installation, update, or migration constraints. Talend securely connects to all types of data, in the cloud or on-site, regardless of the formats and volumes managed. Talend also guarantees data quality, ensuring that formats are consistent between different systems. Thus, within Kiloutou, Talend is gradually becoming the component for inter-application data exchange for the entire information system, in addition to the existing business APIs management architecture. To optimize sales management, Kiloutou has implemented a new process for analyzing the pricing data of equipment rental. It analyzes many factors, such as the location of the booking, stock situation, customer's typology, and purchasing history. Talend now integrates all of this data into the Snowflake data warehouse, which represents more than 10 million records per day. On the business side, analysts can now adjust prices to reflect these different trends better, implement complete and accurate predictive models to optimize revenues, and quickly trigger sales action plans if problems are identified. Kiloutou also achieved significant improvements in its financial management, particularly for financial controllers, who now benefit from near-real-time analysis for the validation of monthly accounts. "All companies in all sectors are experiencing unprecedented change. Leaders will be the organizations that will be able to leverage the value of data and make more data-based decisions," said Jacques Padioleau, Vice President of Sales France at Talend. "By migrating its data integration and analysis capabilities to the cloud, Kiloutou is undergoing a real transformation and gaining a competitive advantage. We are very pleased to be able to support Kiloutou in its mission to provide its business departments with reliable, real-time data for better decision making." Additional information on how Kiloutou is using Talend can be found here. For more information on other innovative customer use cases and Talend's entire portfolio of solutions, visit www.talend.com. Like this story? Tweet this: With @Talend cloud and @SnowflakeDB, @kiloutou gives back control of the data to its business departments. Read the story, https://bit.ly/2QgK5PP
Read more

Clothing Retailer Popken Fashion Group Selects Talend and QuinScape to Support Omni-channel Distribution Strategy

Central data hub based on Microsoft Azure and cloud APIs enables enhanced information sharing in real-time to improve business efficiency Redwood City, Calif. and Dortmund, Germany - November 19, 2019 - Talend, a global leader in cloud data integration and data integrity, announced today that Popken Fashion Group, an international, family-run fashion company specializing in plus-size fashion, uses Talend and expertise from QuinScape to optimize their omni-channel operational efficiency, increase revenue, and further improve internal processes. With brands such as Ulla Popken, GINA LAURA, Studio Untold, and JP1880, the company employs more than 3,600 employees in over 30 countries. The retailer recently shifted its strategy to an omni-channel sales approach —selling its clothing through its 540 retail stores, franchises, an online store, mail-order catalog, and business-to-business partners such as Amazon. Starting in 2017 with QuinScape, Popken decided to implement a data hub strategy that would enable it to connect systems and share information easily in an API environment. With Talend, data is distributed, transformed, and exchanged within seconds instead of hours or days, delivering a vast advantage in the highly competitive retail market where every second counts. The metadata-driven data hub infrastructure will be the backbone of growth for the company’s entire business channel. “It’s absolutely necessary for our omni-channel strategy to interchange all of the inventory information between our stores, the main depot, the online shop, and our partners,” said Stefan Rahner, Head of Software Development, Popken Fashion Group. “Prior to Talend, this interchange took place once a day. Now with Talend we are able to interchange this information in near real-time.  Additionally, because of its cloud integration capabilities, Talend will play a key role in supporting our long-term cloud strategy.” Speed matters in the competitive retail market where companies must respond quickly to changing conditions and distribution channels. The decision to move to the cloud enabled Popken Fashion Group to scale and better serve its business needs. The first step included the replacement of its existing ERP with Microsoft Dynamics 365 on the Microsoft Azure cloud platform. Other applications will move to the cloud in the coming months. “Through our long-term partnership with Talend and proven expertise in application integration, Popken Fashion Group can now enable its customers to shop wherever they want while providing them with an optimum retail experience," said Dr. Gero Presser, CEO at QuinScape. "The retail industry has become one of the most competitive markets in the world and long-established retailers continue to face a growing number of competitors as well as new demands around customer purchase experience," said Ciaran Dynes, Senior Vice President of Products at Talend. "Together with QuinScape, we are proud to support Popken Fashion Group's cloud journey to enable a better and easier engagement with their customers.” Additional information on how Popken Fashion Group is using Talend can be found here. For more information on other innovative customer use cases and Talend’s entire portfolio of solutions, visit www.talend.com. Like this story? Tweet this: .@Talend and @quinscape support Popken Fashion Group's cloud journey to achieve better business results. Read the story https://bit.ly/2AVUTIh
Read more

Talend Helps L’Oréal Turn Data into Cosmetic Innovation

The world leader in beauty leverages data and artificial intelligence with Talend and Microsoft Azure Redwood City, Calif. & Suresnes, France - October 30, 2019 - Talend, a global leader in cloud data integration and data integrity, today announced that L'Oréal, the world leader in cosmetics, is using Talend to power the Research & Innovation (R&I) department's data lake in a private IaaS environment on Microsoft Azure. With Talend, L'Oréal's R&I teams can ingest its variety of scientific, IoT, and marketing data to power cutting-edge analysis and new product innovation.  "In the globalized beauty industry, L'Oréal must innovate ever faster to meet the desires and needs of customers looking for new products and services that respect their bodies and the environment. Our vision is to deliver services to our businesses that they have not yet considered," said Philippe Benivay, IS Experimental Data Intelligence at L'Oréal. "Data and artificial intelligence allow us to move faster to create cosmetic products that meet the infinite diversity of beauty needs and desires of consumers around the world. Talend, in our private cloud environment on Microsoft Azure, helps us transform R&I into a value-added service that can leverage all research data to deliver the best in cosmetic innovation in terms of quality, efficiency, and safety." L'Oréal's R&I division deploys its teams around the world to imagine and create innovative products of impeccable quality. Every year, its development teams introduce several thousand formulas. These continuous advancements are the result of an ongoing dialogue between science and marketing. L'Oréal scientifically and rigorously demonstrates the safety and effectiveness of its innovations. To bring new products to market, R&I must be able to compile all data related to the characterization and physicochemical definition of formulas and raw materials, and the perceived performance of products by consumers in real conditions and in real-time.  To have a more accurate view of formulas and product perception, L'Oréal wanted to capitalize and centralize all research data of various natures and formats. This need to integrate multiple data sources led to the selection of Talend and the implementation of a new data lake in a private IaaS on Microsoft Azure. By deploying Talend Data Fabric, L'Oréal is able to connect all types of databases, structured laboratory data, and very heterogeneous and sometimes raw data sources, such as robotic measurement or images data. Talend's solution allows L'Oréal to incorporate intelligent algorithms directly into data integration flows in the form of APIs. The data lake enables the R&I to consolidate and prepare data to facilitate researchers' analyses and help them base their conclusions on reliable, high-quality data. The data lake processes 50 million pieces of data per day. With Talend, data is available in real-time, and the data lake is refreshed several times a day, which allows more precise management of sensitive research projects. The first operational use case developed for the finance department was on the economic management of research. The new dashboards managed all KPIs for research-related activities and associated costs, such as tests for certification and qualification. Since the commissioning of the data lake, use cases have multiplied at L'Oréal. To meet business needs, the company has deployed data marts on-demand to produce even more knowledge on many subjects, such as the microbiome (micro-organisms living inside and on the surface of the epidermis) or the exposome (the effect of pollution on the skin). Toxicologists have simplified autonomous and rapid access to quality data to support the development of new formulas. For consumer evaluations, all the videos that will be acquired during testing sessions to evaluate the effectiveness of the products are integrated into the data lake, allowing for almost instantaneous image processing and manipulation. "Research teams must base their analyses and conclusions on trusted data that is accessible in real-time," said Ciaran Dynes, SVP of products, Talend. "L'Oréal's R&I team uses data and artificial intelligence not only to help them develop new and increasingly innovative products, but also to inform other departments throughout the company. At Talend, we are proud to be able to participate in the innovation of the world leader in beauty." Additional information on how L'Oréal is using Talend can be found here. For more information on other innovative customer use cases and Talend's entire portfolio of solutions, visit www.talend.com.
Read more

Talend Cloud Now Available on Microsoft Azure

Talend’s native integration with embedded data quality accelerates time to business insights Redwood City, Calif. - October 10, 2019 - Talend, a global leader in cloud data integration and data integrity, today announced Talend Cloud is now available on Microsoft Azure, offering a secure and scalable Integration Platform-as-a-Service for collecting, transforming and cleaning data. With embedded data quality and native integration performance, Talend Cloud on Microsoft Azure delivers the trusted data companies need to make real-time business decisions, accelerate advanced analytics, and meet regulatory compliance requirements. “As an energy company focused on a cloud-first strategy, we rely on data to optimize where we route natural gas and ensure that we are operating at maximum efficiency. Talend Cloud on Microsoft Azure provides a unified cloud development environment on a familiar integration interface with little to no learning curve,” says Matthew Scardino, data solution architect at DCP Midstream, a Fortune 500 company. “We’ve successfully ramped 20 data engineers in the new cloud environment with ease. This is truly a standout product offering.” Talend Cloud is easy-to-use and optimized for Azure and also provides support for multi-cloud and hybrid environments for maximum flexibility.  For organizations, this creates an easier and faster implementation cycle and increases performance and efficiency for data integration.  As more data is ingested and analyzed in the cloud, Talend Cloud on Azure helps organizations segment customers, operationalize data science algorithms, and integrate historical and streaming data to respond in real-time to business opportunities and threats. Talend Cloud on Azure supports capabilities such as: Broad connectivity for on-prem, cloud, hybrid, and multi-cloud environments and support for Azure SQL Data Warehouse, Azure Databricks, Azure Data Lake Store, Azure HDInsight, and many more to take advantage of optimal performance and scale Built-in pervasive data quality to ensure trusted data and regulatory compliance Integration with Azure DevOps and support for CI/CD and serverless for easier scale and improved productivity Governed self-service apps, such as Pipeline Designer, Data Preparation*, Data Stewardship*, to democratize data and facilitate transition to cloud for data-driven organizations Predictable pricing (user-based) with pay-as-you-go options “Our strong relationship with Microsoft on Analytics and Azure led to combining our technologies to provide an easier, faster, and seamless experience for companies that want to accelerate their cloud data warehousing and advanced analytics projects,” says Ciaran Dynes, senior vice president of product at Talend. “We’ve built Talend Cloud on Microsoft Azure to meet growing demand from companies wanting to process data faster for better insight and customer experiences, using the same budget and skill sets. We are thrilled to work closely with the Azure team to make this offering possible.” John “JG” Chirapurath, Azure Data and AI, Microsoft Corp. added, “Addressing an increasingly complex data landscape, Talend’s offering of built-in data quality, native code generation, and self-service capabilities are a natural fit with our customers’ needs. The ability to deliver a single source of trustworthy data for our customers across a range of industries, including retail and pharmaceutical, is invaluable.” For more information or to start using Talend Cloud on Microsoft Azure register for the live webinar on October 30 here. *Expected to be available by end of year
Read more

Talend Automates Snowflake Cloud Data Warehouse Migrations to Achieve Faster Time to Value

Comprehensive migration offering enables organizations to meet real-time business needs and easily share data across business units, partners, and geographies Redwood City, Calif. - October 1, 2019 - Talend, a global leader in cloud data integration and data integrity, today announced automated migration from any on-premise and legacy data warehouse and ETL environment to Snowflake, the data warehouse built for the cloud, and Talend Cloud data integration platform. This comprehensive offering is designed to help companies quickly migrate to a cloud data warehouse, meeting real-time business requirements and enabling easy sharing of critical data across disparate business units, partners, and geographies while maintaining a single source of trusted data for analytics. Many organizations have incurred significant technical debt with their current on-premise data warehouse architectures and continue to bear increased costs when adding more users, data, and use cases. As these legacy environments make it very expensive to scale, organizations are increasingly looking to move their data warehouses to the cloud. Talend, utilizing BladeBridge converter technology, makes the process of migrating to Snowflake easier by automating the migration of data along with ETL scripts, databases, tables, views, stored procedures, and functions from on-premise databases and ETL products. “As our customers look to modernize their data analytics, they want to ensure a successful cloud migration strategy across multiple clouds with minimal disruption. With the help of Talend and Snowflake, these customers now have an industry-leading automated approach compared to a manual migration effort,” says Colleen Kapase, VP of partner and alliances at Snowflake.  “Customers can now complete complex migration projects for data integration and analytics enabling greater collaboration between IT and business teams.” Key features include: Integration of structured and unstructured data, along with batch and real-time streaming, provides agility to address virtually any data management requirements Easy to migrate from virtually any legacy on-premise data integration environment. Ability to easily segment data into virtual data marts Self-service tools for further data preparation, data integration, and data quality Automation capabilities Automates conversion database schema including tables, views, stored procedures, and user-defined functions Automates conversion of ETL to modern cloud-based environment ETL Capabilities: Scale up and down on demand ETL and data warehouse Migrate both ETL and data warehouse to the cloud Simplified administration of ETL and data warehouse “In the past, migration costs for data warehouses have prohibited many organizations from considering cloud data warehouse options. Now, we have an automated solution that will migrate legacy environments to Snowflake without breaking customers’ budgets,” says Michael Pickett, SVP business development at Talend. “We are committed to helping all of our customers navigate the cloud data integration space and couldn’t be more thrilled to offer this program.  Furthermore, this conversion offering is available to all system integration partners making it accessible to their clients.” For more information or to get started with an automated cloud data warehouse migration project using Talend, Snowflake, and BladeBridge register to attend one of the Snowflake World Tour event locations here or request an overview here.
Read more

ALDO Group Selects Talend to Engage Millennials Across Channels

Cloud data integration leader enables major footwear brand to build centralized Amazon Web Services data lake to quickly generate consumer insights and programs Redwood City, Calif. - September 24, 2019 - Talend, a global leader in cloud data integration and data integrity, today announced that the ALDO Group, a world-leading creator and operator of footwear and accessory brands, has deployed a cloud data lake using Talend Data Fabric to create a personalized marketing experience for its growing millennial customer base. Talend enables the ALDO Group to integrate a broad range of data sources into an Amazon Web Services (AWS) data lake, generating immediate insight to help its customer relationship management (CRM) and marketing teams to deliver a compelling customer journey experience. “We realized quickly that the millennial generation was driving most of our global sales, presenting a new business challenge for us,” says Zaher Hazim, senior director, IT architecture, integration and cyber security at the ALDO Group. “Traditional sales took place at retail stores or on our e-commerce site, but more recently, social media has become the most popular. We chose Talend Data Fabric to help us build a strong consumer experience across all our channels. Talend has been able to help us reveal and act on insight to reach and retain a loyal customer base.” Data at millennial speed The global retailer devised a data strategy that relies on three dimensions: consumer profile, transactional data, and consumer interactions and events across all channels and media. With 3,000 points of sale in over 100 countries around the world, the ALDO Group wanted to understand its customer base better. The decision to move to the cloud was mainly driven by the need to know who its customers are, how they interact with ALDO brands and vehicles, whether they are loyal, and what they like and dislike. The ALDO Group deployed its cloud data lake using Talend and a variety of services from AWS. Once raw data is collected in Amazon Simple Storage Service (Amazon S3) buckets, ALDO uses algorithms to link consumer profiles to transactions and interactions across all channels. The platform then provides the CRM team with the insight it needs to deliver a more personalized customer journey through data discovery, recency, frequency, monetary analysis, and customer segmentation activities aimed at creating loyalty across all channels. “Talend has been working closely with the ALDO Group for several years, and we are happy to have been selected to help implement their first steps to a successful cloud journey, says Ciaran Dynes, SVP of product at Talend. “By leveraging AWS, Talend allows for personalized campaigns that leverage customer data to drive conversations that result in repeat purchases for retailers like the ALDO Group.” To hear more about how the ALDO Group is using Talend Data Fabric and AWS data lakes to reach their growing millennial audience, tune into Talend’s sponsored speaking session at Strata Data Conference in New York on September 25 or visit www.talend.com to read the full customer use case.
Read more

Talend Launches New Cloud Accreditation Program for Partners

Comprehensive program provides Talend customers with highly skilled experts for cloud integration projects Redwood City, Calif. - September 17, 2019 - Talend, a global leader in cloud data integration and data integrity, today announced the launch of a new partner accreditation program for its global ecosystem, which recognizes partners for their skills and capabilities to implement cloud integration projects of any scope. This accreditation showcases Talend’s commitment to a skilled partner network focused on helping customers achieve success with their cloud journey. “This new accreditation program from Talend will play an integral role in keeping us connected to a partner with the right skills to fast-track our implementation,” says Anthony DeMaio, Director of Business Intelligence at Crown Uniform. “As an example, Abilis is part of Talend’s accreditation partner program. They are great to work with, and this latest program ensures they will be best equipped to continue to help us grow our business.” Providing the resources to help partners improve their skills when working with customers on cloud implementations, the program measures completion of in-depth training, completion of successful customer projects, and demonstrated market expertise. The accreditation includes training for Talend Cloud, a unified, comprehensive, and highly scalable integration platform-as-a-service (iPaaS) that enables customers to collect, govern, transform, and share data. Participating partners can earn either the “trained,” “skilled,” or “expert” cloud accreditation levels, which customers can take into consideration when selecting a partner to help them achieve their business objectives. “Talend’s new accreditation program serves as a differentiator in the market for us. It will provide prospective customers with a more tailored experience and the confidence that we are the right fit,” says Dave Cook, Business Development Director at Wavicle. “We’ve just achieved 'expert' cloud accreditation level and anticipate exponential growth in customer leads through the Talend web site. We look forward to continuing this strong partnership with Talend in the years to come.” To date, a broad range of global partners have achieved Talend’s new cloud accreditation, including: Cloud Expert Level recipients: Abilis, Cimt, Cap Gemini, Datalytyx, Intodata, Keyrus, Wavicle, and Ysance; Cloud Skilled Level: Confexx, JEMS, and Synaltic; and Cloud Trained Level: Business & Decision, CGI, Edgematics, Edgedatawave, Elternativa, Quinscape, Servian, Sopra Steria, and Vo2. “We implemented this program to further invest in our partners and together drive increased customer success in a wide range of cloud integration, cloud migration, and cloud data warehouse projects. With this program, we can help our customers identify the right partners to work with on their cloud projects,” says Rolf Heimes, VP of Alliances at Talend. “This accreditation program rewards our partners with a valuable differentiator that showcases the skillset required to support any given job for our customers.” To learn more about this newly introduced cloud partner accreditation program and to see the full list of accredited partners, visit the Find a Partner page of the Talend website. If you are a partner who would like learn more about this program, contact partnerlearning@talend.com.
Read more