Retail companies have seen a massive amount of disruption in the past few years. The rise of online shopping, new channels for customer interaction, and a globalized supply chain have put pressure on retailers.
Retail organizations that are successfully navigating these changes are using data to transform the way they interact with their customers and conduct their business operations. But there are numerous challenges to using data to achieve these goals, including data protection legislation and unlocking data in legacy systems.
Download this eBook to discover the stories of retailers that were able to overcome these challenges. They were able create better customer experiences and improve business operations through a new approach to data integration and data integrity.
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