Creating new mobile packages better fitting customer needs
Virgin Mobile France decided to implement a data warehouse to meet the analytical needs of several lines of business, especially marketing, sales and finance.
Working with its partner Logica, the company selected Talend Data Integration.
The marketing team now has the information it needs to gain market share and grow customer loyalty. Also, senior management at Virgin Mobile France now has a better sense of the business, which allows them to define priorities and respond quickly to changing market conditions.
Download the Virgin Mobile Case Study