"Our focus is to enhance customer satisfaction through marketing tactics. Combining all our data has helped us better know our customers and better serve them."

Marc Gallman, Big Data Architecture Global Business Intelligence, Lenovo


increased attach rate for ThinkPad laptop series


increase in revenue per retail unit with conjoint analysis


reduced operating cost within 6 months

Having the 360° view of the customer

Lenovo is a US$46 billion personal technology company and the world’s largest PC vendor. How does an organization build a vision, team, and platform to understand the traits of their customers? With Talend Big Data, Lenovo has built an elastic hybrid-cloud powered ecosystem supporting real-time business intelligence and operational analytics. This platform analyzes +11 billion transactions of structured & unstructured data processed annually.

With the 360° customer view, Lenovo measures customer behavior and journey across 4 screen channels. This resulted in 11% increase in revenue per retail unit while operating cost were reduced by $1M.

Talend Products Used


Data Quality

Improve the accuracy and integrity of data with Talend Open Studio for Data QualityProduct Details

Real-time Big Data

Realize the speed and scale of Big Data without codingProduct Details