"With Talend, we build the 360° customer view. With a customer’s lifetime of travel activities at their fingertips, our frontline teams can offer a greater level of customer service and personalization"

Louise Williams, General Manager Customer Engagement, TUI UK & Ireland


More personalized travel experience with new customer-centric focus

1 golden record

Single “golden record” for each customer MDM links all data in a single file

New insights

New insights into customer preferences from records of a customer’s lifetime of travel

Delivering a richer and more personalized travel experience

The UK’s largest tour operator, TUI UK & Ireland, had grown through mergers and acquisitions—each of which brought legacy systems with challenges for sharing data across channels.

To achieve its goal of delivering more-personalized customer experiences, the company needed to be able to share data in real time. Therefore, as part of a new customer engagement platform, TUI UK & Ireland turned to Talend MDM and Talend partner Virtusa to solve their customer data management challenges. Using Talend’s real-time integration, matching and standardization services, TUI UK & Ireland was able to migrate data from an existing marketing solution and apply business rules and externally sourced reference validation information.

In the end, TUI UK & Ireland customers win as they have a much more personalized travel experience. With customer data mastered, TUI UK & Ireland avoids expensive multiple communications to the same person, improves call center resolution times, avoids duplicate data entry efforts, and remembers customers from one holiday to another.

Talend Products Used


Master Data Management

Empower business with a single view of the truthProduct DetailsRequest Info

Data Fabric

Meet all your integration needs in a single, modern data platformProduct DetailsRequest Info

Data Quality

Improve the accuracy and integrity of data with Talend Open Studio for Data QualityProduct Details