Anticipating customer behaviors today means predicting future customer relationships and speeding up cash generation
Sidetrade is a Cloud-based software company that specializes in improving the performance of the Sales-to-Cash cycle, that is from the transaction to the receipt of the funds. Using Talend Big Data, Sidetrade has developed an analytics platform that predicts the clients’ payment behavior.
From the moment companies acquires a more precise understanding of their clients, and how they pay, the effect is twofold: first, payment delay is shortening, so companies generate more cash. Second, customer satisfaction is improved.
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