Tuning up for the US market breakthrough
Launched in February 2017, PointsBet is a cutting-edge online bookmaker in Australia offering both traditional fixed odds markets as well as PointsBetting. Online betting platforms have long recognised the need for a strong, resilient IT infrastructure. Even a minor glitch during a major sporting event can be disastrous. The losses can run into millions of dollars. PointsBet standardized on Talend Cloud and Microsoft Azure due to its scalability to handle peak online gaming requests and agility to quickly spin up new projects.
As PointsBet starts launching its online sports betting products throughout the US, Talend Cloud plays a vital role in supporting PointsBet's ability to quickly expand while ensuring the company maintains compliance with varying state regulations. With Talend, PointsBet also uses data to improve the customer experience for new products and promotions and determine the relative success of its different wagering products.
Download the PointsBet Case Study