Meeting the needs and wants of enthusiastic consumers
Founded in 1913, F+W Media strives to offer the most complete-online, offline, anytime-customer experience for enthusiasts in all communities including art, craft, writing, design, outdoors and more. Staff members had difficulty obtaining basic data to perform a year-over-year analysis on best-selling products; evaluate the success of email campaigns and promotions.
F+W selected Talend Integration Cloud (TIC) to serve as a data pipeline between data sources and Snowflake cloud data warehouse on AWS. The new system has approximately 230 users, distributed among several departments, including marketing, media, content creation, financing and more.
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