Founded in Berlin in 1923, Conrad Electronic SE is an omni-channel electronics retailer that interacts with customers, suppliers and partners across Europe. It’s a problem all online retailers have to solve: To sell your products via channels other than your own, you need to supply those channels with complete, accurate, up-to-date product data. All product-relevant data exported from SAP is imported by Talend ESB to the e-commerce platform, then exported in various formats to members of the Conrad ecosystem.
Talend serves as the backbone of Conrad e-commerce data supply function. Conrad systems now deliver product data, prices, availability and other related information to nearly all of the company’s channel partners, including price comparison sites, search engines and marketplaces. This also allows Conrad to provide individualized digital catalogs for their customers to load into their purchasing systems.
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