"Cleansing and consolidating consumer data enables us to deliver the kind of personalized experience today’s consumers deserve and expect"

Steve Brennan, Vice President, Data Strategy and Analytics, Carhartt, Inc.

De-duped 50,000

consumer records


more-targeted marketing


Customer experience

Improving the consumer experience in an omni-channel world

Carhartt, America’s premium workwear brand since 1889, always keeps a keen eye on its hardworking consumer having a seamless experience when seeking the brand – whether direct via the website, company retail stores, or through the strong retail partners. Because of the importance of knowing who the consumer is at all times in order to simplify their experience and improve the connection with them,

Carhartt needed a way to tie in all of disparate data sources into one consumer profile. Carhartt stood up Talend Data Quality and MDM in record time to centralize and monitor the quality of these profiles as they move through the complex omni-channel environment.

Talend Products Used


Master Data Management

Empower business with a single view of the truthProduct DetailsRequest Info

Data Quality

Improve the accuracy and integrity of data with Talend Open Studio for Data QualityProduct Details
Data Stewardship

Data Stewardship

Talend Data Stewardship makes it easy for anyone to curate and validate data through a simple, web-based UIProduct Details