Enabling customer-centric, data-driven marketing and sales
Bayer’s global in-house competence center is working for all entities within Bayer (Pharmaceuticals, Consumer Health, and Crop Science). The Global Marketing and Sales IT team from Bayer, in cooperation with Cognizant Technology Solutions GmbH, built a large-scale data hub as a single trusted data source leveraging Talend.
The solution enables Bayer to ingest and set up additional cloud and on-premise data sources in weeks rather than months when requested by Marketing and Sales teams, resulting in a substantial reduction in operating costs and facilitation of data quality monitoring. By implementing customer-centric multi-channel marketing, where the right information is delivered to the right customer in a way that suits them, stronger relationships can be built with prescribers, payers and patients. The solution has been rolled out to 86 countries.
Download the Bayer Business Services Case Study