"Through Talend, we have developed a decision-making environment that is connected to our overall business applications."
David Legeay, Director of Information Systems, Babou
15 dashboards
15 dashboards make real-time data available to decision-makers
11 categories
11 categories combined in one report to compare website visits and store sales
650,000 credit card transactions per month feeding data into decision-support system

Leveraging big data to make better decisions faster

In 2013, French discount retailer Babou implemented a barcode system that guaranteed the traceability of its products, and in 2014 they launched a loyalty card. Those two initiatives generated a massive amount of data that remained mostly unused. The IT department’s goal was to use that data to provide management with structured information in the form of a dashboard to help with decision-making.

To make that possible, Babou selected Talend Big Data, in part because it offers a powerful solution and a subscription model that guarantees the sustainability of Babou’s reporting. In addition, the solution leverages the power of Hadoop’s native support.

Via Talend, Babou now makes 15 dashboards with real-time information available to Babou's general management and business teams. Talend Platform for Big Data meets Babou's integration needs for operational monitoring, customer care, sales and supply

Talend Products Used

Big Data Integration
Realize the speed and scale of Big Data without coding


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