Leveraging big data to make better decisions faster
In 2013, French discount retailer Babou implemented a barcode system that guaranteed the traceability of its products, and in 2014 they launched a loyalty card. Those two initiatives generated a massive amount of data that remained mostly unused. The IT department’s goal was to use that data to provide management with structured information in the form of a dashboard to help with decision-making.
To make that possible, Babou selected Talend Big Data, in part because it offers a powerful solution and a subscription model that guarantees the sustainability of Babou’s reporting. In addition, the solution leverages the power of Hadoop’s native support.
Via Talend, Babou now makes 15 dashboards with real-time information available to Babou's general management and business teams. Talend Platform for Big Data meets Babou's integration needs for operational monitoring, customer care, sales and supply
Download the Babou Case Study