Using customer data responsibly
Accor has redefined its core business around the idea of "Enhanced Hospitality," with tailor-made services to anticipate the slightest wishes of its guests and make them experience moments of emotion. But this personalization requires responsibility with data.
The protection of personal data is everyone's business. Accor has turned data governance into a priority for all of its 280,000 talents. With Talend, Accor has also created a framework of trust around data. Now the right of access to personal information under the GDPR has gone from the legal time limit of 30 days, to just five days.