ALDO is creating a consumer journey through cloud
The ALDO Group, Montreal-based, is a world-leading creator and operator of footwear and accessory brands with 3,000 points of sale in over 100 countries around the world. Become consumer obsessed: that was the challenge presented to the leadership team at the ALDO Group. ALDO recognized that the millennial generation, which drives much of the company’s sales, represents a new kind of consumer. Millennials don’t just want good consumer service, they demand a different kind of consumer experience—interacting not only in stores and e-commerce sites, but also through social media and other channels.
Moving at the speed of retail, securing consumer data
ALDO has what it takes to create this experience, however. While it had begun the process of building a golden record for consumers, the company is still improving its ability to connect consumers’ profile to their transactions and interactions across all channels. To gain this insight, ALDO turned to the cloud. It chose a cloud data lake based on Amazon Web Services (AWS) and Talend Real-Time Big Data.
In the constantly changing retail landscape, ALDO chose cloud for its agility, speed, and flexibility—enabling the company to quickly scale up and down as needed. Cloud also enables ALDO to move away from fixed to variable cost. Furthermore, utilizing a cloud provider like AWS provides ALDO with the ability to expand its global reach while providing a localized experience for its consumers. Security and privacy were other key reasons ALDO chose cloud. Like most retailers, protecting consumer data is the number one priority.
Enabling personalization and building consumer loyalty
The goal is to build consumer segmentation for more personalized marketing and consumer retention. The data lake, Talend and SageMaker from Amazon are also making artificial intelligence (AI) and machine learning possible. Now they can implement algorithms and build product recommendations based on AI and perform machine learning. The benefit is that ALDO can reach and retain a loyal consumer base.
Creating a consumer journey through cloud
Talend helps leverage SageMaker from Amazon to give ALDO, the Canadian footwear retailer, an AI/ machine learning platform to build product recommendations and improve the consumer experience across all channels.