Making Sense of the Tableau and Looker Acquisitions
We all know that data is important and that becoming a data-driven enterprise is critical to future enterprise success. But recent events threw into sharp relief just how critical data is to business. Google announced its intention to buy Looker for $2.6 billion dollars. Several days later, Salesforce announced that it would be purchasing Tableau for $15 billion dollars. What can we make of these acquisitions? The answer is simple: business insight is the top priority and data is what fuels this insight!
What these acquisitions suggest to me is just how central business insight is to today's enterprise. BI is clearly a hot topic in today’s data-driven world. Large players are making bold moves to ensure they have and control the BI capability within their product suites. What seems to be clear is BI has become a critical component in both the SaaS application stack as well as in cloud platform services.
It also seems clear that these players are evolving from SaaS applications to full-fledged SaaS platforms to answer the increasing need for continuous customer engagement. Talend director of product marketing Nick Piette says, "For many companies, digital transformation is about digital customer engagement. The battle for the best customer experience will be waged with the best customer insight. It will require a single customer touchpoint to captured, collected and analyzed, be it brick and mortar, mobile, web, etc. BI is the insight – data is the fuel.”
Tableau and Looker: It's All About the Analytics
The Salesforce acquisition of Tableau in particular highlights the importance of understanding customers and their journeys through better analytics. Talend works with Salesforce, Amazon, Microsoft, Google, and many more cloud players. Each and every one of them is investing in advanced analytics and business intelligence applying machine learning, real-time data processing, artificial intelligence and more to gain insights and put them into action in real time.
But as we all know, customer data doesn't just exist in a CRM. It's everywhere and in an ever-increasing number of systems. Data is in every business application, customer interaction, and stakeholder engagement; however, without an independent data integration and data management vendor to span all these systems, the data becomes locked into silos with no way to tap its potential value.
Great Analytics Depends on Data You Can Trust
Behind every single BI report or dashboard, or AI solution for that matter, resides the data that you need to trust. Data is the single most important thing that feeds business intelligence. Without proper data integration, you get an incomplete view of your customers, products, and markets – gaps that create reasons to distrust your data. And without clean and governed data, the business misses opportunities and is exposed to risk.
One thing is clear; it seems that we are unlikely to be finished with consolidation in the BI and data analytics market. And there is no question that an independent data integration platform that spans all applications and cloud platforms will be an even more critical piece of enterprise data infrastructure.
For more information about data integration platforms, take a look at our Definitive Guide to Data Integration.