Today’s ever-increasing competitive market is forcing organizations to become more data-driven. To support key business objectives such as growth, profitability and customer satisfaction, businesses must digitally transform and become reliant on more and more data to make laser sharp decisions faster.
Per IDC, the global data sphere will more than quadruple by 2025, growing from 40 ZB in 2019 to a whopping 175 ZB in size in 2025 (Source: IDC DataAge 2025 whitepaper).
Mastering Data – One Pizza at a Time
Let’s look at how Domino’s Pizza transformed itself into becoming a digital company that sells pizza.
“We’ve become an e-commerce company that sells pizza. Talend has helped us make that digital transformation.”
Dan Djuric, VP, Global Infrastructure and Enterprise Information Management, Domino’s Pizza, Inc.
Domino’s Pizza is the world’s largest pizza delivery chain, it operates around 15,000 pizza restaurants in more than 85 countries and 5700 cities worldwide and delivers more than 2 million pizzas daily.
In 2009, Domino’s Pizza was worth $500M. Today the business is worth $11B (20X in 10 years!).
The story of their growth started six years ago, when they began coupling business transformation with digital transformation. They first reinvented their core pizza, and aggressively invested in building data analytics and a digital platform to reimagine their customer experience. Domino’s can now own their customer experience, optimize customer data and iterate quickly.
They also implemented a modern data platform that improves operational efficiency, optimizes marketing programs and empowers their franchisees with store specific analytics and best practices.
Domino’s integrates customer data across multiple platforms—including mobile, social and email— into a modern data platform to increase efficiency and provide a more flexible customer ordering and delivery experience.
The company implemented a digital strategy by enabling customers to order pizzas on their favorite devices and apps, any way they want, anywhere. Domino’s knows each member of the household, their buying patterns and can send personalized promotions and proactively suggest orders.
Building Your Data-Driven Enterprise
According to Gartner, through 2020, integration tasks will consume 60% of the time and cost of building a digital platform.
To enable the business with data, you must solve these two problems at the same time and do it a scale.
The data must be timely, because digital transformation is all about speed, accelerating time to market – whether for real-time decision making or delivering personalized customer experiences. However, most companies are behind the curve. Per Forrester, only 40% of CIOs are delivering results against the speed required.
But speed isn’t enough. Because the question remains: do you trust your data? For data to enable decision-making and deliver exceptional customer experiences, data integrity is required. This means delivering accurate data that’s providing a complete picture to make the right decision and has traceability: you know where the data is coming from.
This is also a major challenge for organizations. According to the Harvard Business Review, on average, 47% of data records are created with critical errors that impact work.
Companies that are digital leaders like Domino’s can rapidly combine new sources of data to produce insights for innovation or respond to a new threat or opportunity -because they can deliver accurate and complete data that the business can trust. And they do this at the speed required to compete and innovate. For these organizations, data has become a strategic differentiator.
To see how your team’s competencies match up to a digital leader’s, see this white paper from Gartner: Build a Data-Driven Enterprise.