[Podcast] Digging into Digital Transformation: Featuring Marco Iansiti of Harvard
The digital-era is in full force. CEOs no longer fear technology, they now fear missing out on the potential impact technology could bring to their organizations. However, many face hurdles integrating the various digital initiatives across their business in order to increase revenue and customer satisfaction. So who within the organization is ultimately responsible for executing the strategy? Business is now turning to IT for answers. In fact, according to IDC 2/3 of the CEOs of Global 2000 companies will have digital transformation at the center of their corporate strategy by the end of 2017.
This digital push doesn’t just revolve around “digital native” companies that we know like Uber and Facebook. It’s also a critical topic at some of the United States oldest institutions as well. Take Harvard for instance. Not only is the historic university making efforts to integrate technical learning like coding and analytics courses into their business curriculums, they are also building out their digital strategy for the university itself.
To dive into both digital transformation and Harvard’s efforts in this area, we sat down with Marco Iansiti of Harvard’s Business School. He talked about how the meaning of digital transformation has changed, what technologies CIOs should be preparing for and how Harvard is tackling the digital.