DMD Marketing Corp.
Targeting the right audience for email deployment
For our client base, it is important that they know they are targeting the proper healthcare professionals. So, having clean data is vital. Talend Cloud Data Preparation helps us deliver that.
Maintain a competitive edge by sending timely, relevant communications
for marketing email campaigns
65% time savings
for launching email campaigns
A pioneer in healthcare digital communications and connectivity, DMD Marketing Corp reaches more than six million fully opted-in US healthcare professionals. in a business where the principal service they provide — emails to healthcare professionals — is essentially a commodity, data quality is a key differentiator for DMD Marketing. To maintain their edge, DMD knew they needed to move off their legacy systems.
“After a rigorous search for a new data tool, we decided on Talend,” says Jermaine Ransom, Vice President of Data Services for DMD Marketing Corp. “Talend met our important criteria for big data connections and wide data integrations.
It also offers excellent onboarding and training, and a strong user community, which goes way beyond a help desk and makes it possible to discover things we didn’t know we could do with the software.”
DMD also chose Talend for its data stewardship and self-service functionality. “It’s important to enable our internal users and, to a certain extent, our clients, to get in and see the email data and web tracking data on their own — without needing advanced technical skills,” says Ransom. “Talend affords us the ability to automate and scale our processes with the growth of the business. Every dollar that DMD pulls in is predicated on how many healthcare professionals we can match. The biggest benefit with Talend is that they’ll enable us to match more and increase our revenue potential.”