Targeting the right audience for email deployment
DMD Marketing Corp. offers the only authenticated database comprising more than six million fully opted-in U.S. Healthcare professionals (HCPs). Data quality is a key differentiator for DMD Marketing in a business where the principal service they provide—emails to HCPs —is essentially a commodity that can be supplied more cheaply by competitors.
DMD Marketing Corp. took a cloud-first approach and selected Talend Cloud Data Preparation making it possible for users to understand and interact with the data on their own. The company has accelerated time-to-insight by more than 50%. In addition, email data is now refreshed every 24 hours, which helps the company outpace the competition with 95% email deliverability.