"One of our highest fundraising priorities is undergraduate financial aid and the new Online Giving site will, in part, help to support that priority to give students from all economic backgrounds an opportunity to attend a prestigious University like Penn."

Anne Marie del Rossi, Senior Director of Data Services, University of Pennsylvania


active donors

Nearly 160,000 transactions

processed yearly

From weeks to days

to move data from cloud and on-prem CRM

Simplifying fundraising to increase diversity and access to higher education

Founded in 1740, the University of Pennsylvania is an Ivy League university located in Philadelphia, PA (USA). Penn’s long-term vision is encapsulated in its Compact 2020, which articulates three institutional priorities: Inclusion, Innovation and Impact. The vision for Inclusion focuses on making premier-quality higher education, very expensive in the US, available and accessible to all admitted applicants regardless of financial need. Penn accomplishes this by a no-loan financial aid policy.

This requires a disciplined and creative fundraising strategy. Penn’s Office of Development and Alumni Relations and department of Information Systems and Computing recently re-created its Online Giving application in the cloud, taking advantage of availability and scalability benefits of the AWS platform, and using Talend Studio and Talend Cloud to manage the integrations between the cloud application and legacy on-premise ERP systems.

Talend Products Used


Cloud Real-time Big Data

Connect all your data in the cloud and on premisesProduct Details