Betclic Group Transforms its Data-Driven Customer-Centric Strategy on Talend Cloud
Online sports betting company redesigns its cloud-based data platform with real-time data integration to provide optimal mobile gaming experience for customers
REDWOOD CITY, Calif. & SURESNES, France - February 25, 2020 - Talend, a global leader in cloud data integration and data integrity, today announced that Betclic Group, an online sports betting company, is using Talend Cloud to implement its data-based customer-centric strategy. This strategy aims to offer Betclic's customers the best gaming experience through its mobile application. With Talend, Betclic Group manages in real-time the collection of internal and external data, as well as various exchanges via the APIs of its suppliers and partners.
"Betclic is a leader in several European markets. It is essential that we can optimize our mobile applications to provide the best gaming experience while ensuring our compliance with the various regulations," said Christofer Daussion, Head of BI/Data Engineer, Betclic Group. "Talend is a strategic partner in our data-driven transformation. The solution is at the heart of our new data platform built around cloud technologies. The agility and flexibility of the platform, as well as the extensive connectivity with various cloud providers, were our key reasons to select Talend."
Betclic Group's mobile and data-first strategy puts data at the heart of the company's strategic decisions. Its data department is using Talend Cloud to provide efficient and trusted data collection pipelines to support a robust increase in data volumes. The richness of Betclic’s data platform can also interface and scale with its various partners through Talend’s range of components and connectors.
Talend also enables Betclic to leverage its continuous integration and continuous delivery (CI/CD) approach, which was already in place using GitHub, Nexus, and Octopus. From an operational point of view, the redesign of Betclic’s data structure provides business departments with real-time data for the implementation of various use cases such as fine segmentation of the players, loyalty indicator, prediction of the activity through the sports calendar, or detection of fraud attempts.
"It was becoming essential for Betclic to have a modern data platform to maintain the reliability, trust, and real-time processing of its data," said Jacques Padioleau, Vice President of Sales France at Talend. "With Talend, Betclic can address its compliance efforts, leverage large volumes of data, benefit from increased connectivity via APIs, while taking advantage of a cloud-based approach."
For more details on Talend Cloud and Talend's complete portfolio of solutions, visit www.talend.com.
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