Sales and Marketing
Make customers for life with personalized messages and product offers.
360-Degree View of Your Customer
Without timely access to data about your customer, you may be leaving revenue on the table and losing customers to competitors. Use Talend to augment your customer data with clickstream, geolocation, social and sensor data, so you can delight and attract customers before your competitors do.
Architecting Your Customer 360 Data Lake for Today and Tomorrow›
Clickstream Analysis
With clickstream analysis, marketing managers have the information to answer the most compelling questions about a customer’s online journey. Use your customer’s buy path to recommend products and predict future purchases, Talend can help you integrate web site log data to respond in real time.
Next Best Offer
A next best offer is a win-win for you and your customer: increased satisfaction and more revenue through cross-sell and upsell. Talend integrates internal and external data with historic customer information to apply predictive analytics, so you can make personalized purchase recommendations.
Dynamic Pricing
To optimize product pricing in the moment, you need a complete view of data from customers, partners, and real-time clickstreams. Talend provides support for Spark real-time and Spark machine learning libraries to build recommendation data models, leveraging clickstream data and historical information to optimize pricing.
Sentiment Analysis
The rise in social media offers an unprecedented view into the attitudes of customers towards products, brands, and companies. However, social data is unstructured, voluminous and rapidly changing. Talend integrates and transforms social and big data in real time so you can respond immediately.
Recommended Products
Real-Time Big Data Integration
Integration for advanced analytics and streaming data
What Our Customers Say
“Our focus is to enhance customer satisfaction through marketing tactics. Combining all our data has helped us better know our customers and better serve them.”
Marc Gallman, Big Data Architecture Global Business Intelligence, Lenovo
“Because Talend Cloud makes it easy to integrate our on-premises systems with Salesforce, we can focus our resources on making better products and providing better service for our shoppers and merchants.”
Stephan Kochauf, Director, Software Development, myWorld Solutions AG
“Talend helps enable our strategy to get closer to the shoppers who come to our website, understand the market, and get ideas for promoting product purchases.”
Michael van Ryswyk, Product Owner BRAIN Realtime
“Our vision is to place data at the centre of everything we do at Tipico. All routine actions performed, customer engagements made, and decisions taken are powered by big data & analytics.”
Adrian Vella, Head of Data and Business Intelligence at Tipico