360-Degree View of Your Customer
Clickstream Analysis
With clickstream analysis, marketing managers have the information to answer the most compelling questions about a customer’s online journey. Use your customer’s buy path to recommend products and predict future purchases, Talend can help you integrate web site log data to respond in real time.
Next Best Offer
A next best offer is a win-win for you and your customer: increased satisfaction and more revenue through cross-sell and upsell. Talend integrates internal and external data with historic customer information to apply predictive analytics, so you can make personalized purchase recommendations.
Dynamic Pricing
To optimize product pricing in the moment, you need a complete view of data from customers, partners, and real-time clickstreams. Talend provides support for Spark real-time and Spark machine learning libraries to build recommendation data models, leveraging clickstream data and historical information to optimize pricing.
Sentiment Analysis
The rise in social media offers an unprecedented view into the attitudes of customers towards products, brands, and companies. However, social data is unstructured, voluminous and rapidly changing. Talend integrates and transforms social and big data in real time so you can respond immediately.
Real-Time Big Data Integration
Integration for advanced analytics and streaming data
