Success Story: Managing Data to Maximize Response
When an emergency puts children at risk, Save the Children needs to start collecting online donations within hours, and they use data to maximize response. As you can imagine, GDPR has them concerned. They need personal data to target communications to potential donors based on their concerns and reach them in preferred channels. They had to find a way to manage data and GDPR compliance across 4 million CRM records and 50 data sources to continue to deliver services. Rings a bell?