Self-Service Analytics: Making the Most of Data Access

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Organizations today are supercharged by data, but most only analyze a fraction of what they collect. Find out how self-service analytics is building a data-driven culture across a range of companies. 

In this O’Reilly report author Sandra Swanson examines: 

  • How more data access to more people allows business users to work with data and create their own customized analyses.
  • The challenge of balancing greater data access with security, data governance, and siloed data stores.
  • How tech companies (Yahoo), governments (City of Chicago), and retailers (Warby Parker) manage self-service analytics in practice.

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