Media companies are playing catch up with regards to big data and real-time analytics
From a recent poll with media executives in the UK, it’s clear that media organisations have yet to conquer the holy grail of personalization, which is now expected by consumers. According to Kas Jasnikowski, technical advisor at Talend, “Many are looking to mirror the success of Netflix. However, they are having a difficult time duplicating it and delivering a seamless multi-screen experience because, unlike Netflix, they have yet to truly master their data.”
Additional insights from the survey include:
- Siloed data stores and a lack of in-house skills, resources and tools are holding back media organizations
- Media companies driven by a combination of personalised, high-quality content, and enhanced insight into customer behaviour are expected to thrive
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