Media and telecommunications companies have experienced a great deal of disruption, due to changing consumer behavior, new channels for customer interaction and changing technologies.
The companies that have most successfully navigated the transformation of the media landscape are the ones using data to better understand their customers and improve their business operations. But there are challenges to overcome to achieve these goals, including data protection legislation and unlocking data in legacy systems.
Download this eBook to discover the stories of media companies that were able to overcome these challenges and provide personalized customer experiences through a new approach to data integration and data integrity.
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