4 Steps to Make Customer Data Actionable, in Real-time

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This on-demand webinar presents real-world customer examples that illustrate the 4 key steps to close the gap between raw data, meaningful insights and real-time action, including:

  • Collect and reconcile customer data about identities, profiles, purchase history, preferences, and transactions
  • Transform and augment this data into a 360° view of the customer with context, intentions, relationships, and interactions
  • Turn data into insights, with segments, scores, forecasts and recommendations
  • Connect in real time to the customer touch-points and turn those insights into increased conversion rates and customer loyalty