Leading European bookmaker William Hill has selected Talend Enterprise Data Integration and Talend Enterprise Data Quality to provide their open source data management solutions. These enterprise-grade solutions will support their business strategy for integrated customer information and activity data, providing a single version of the truth for tailored campaign management and other new business applications, including Business Intelligence.
As a leading global gaming brand in the entertainment and leisure industry with both retail and online operations, with millions of rows of customer interaction data drawn from varied data sources (Oracle, Excel and SQL Server); the William Hill challenge has been to harness this vital customer data and transactions to deliver integrated, accurate and consistent data to the business quickly.
Simon Marley, data architect for William Hill explains, “We needed a high performance and accurate data integration tool that supported our diverse range of source platforms and the capability to integrate real time feeds. Our industry is tightly legislated and it is important to accurately trace customer activity and maintain data consistency daily. We also needed to deploy a solution quickly bringing this data into one single repository with a true 360-degree view of each customer.”
This process would enable William Hill to create more tailored marketing communications therefore, improving the customer relationship and overall satisfaction. Additionally, this data repository would provide a single high performance platform for Business Intelligence applications, providing William Hill management with a clearer view of operations.
Marley continues, “Talend solutions have proved the best fit on this occasion with strong speed of deployment, rich metadata platform and high productivity. The ease of use and Talend’s effective training program meant we could get our developers up to speed quickly. Another high value element was Talend’s data lineage feature which meant we could trace the origin of data during audits for money laundering or other illegal activity - such auditing being mandatory in our industry for compliance. We have also already recognised a 10% increase in net gaming revenue in the short time since deploying Talend.”
Talend’s solutions are transforming and centralising William Hill data into shared master reference data store from which the business management can analyse and gain insight into customer behaviour patterns, provide advanced reporting and dash-boarding capabilities and provide improved data quality to support business operations.
François Méro, vice president of global sales, Talend, concluded: “Talend delivers the functionality and flexibility William Hill needs. They can easily access, manipulate and model their data from their various and disparate sources to meet their key objective of a single view of the customer with accurate customer insight, therefore delivering campaigns and promotions that are applicable to each customer’s activity and requirements enhancing their overall approach to customer entertainment, support and services.”
About William Hill
William Hill, The Home of Betting, is one of the world's leading betting and gaming companies, employing more than 15,000 people. Founded in 1934, it is now the UK's largest bookmaker with over 2,370 licensed betting offices (LBOs) that provide betting opportunities on a wide range of sporting and non-sporting events, gaming on machines and numbers-based products including lotteries. William Hill Online (www.williamhill.com) is one of Europe's leading online betting and gaming businesses, providing customers with the opportunity to access William Hill's products online, through their mobile, by telephone and by text services. William Hill PLC is listed on the London Stock Exchange and generates revenues of over £1.1bn a year.