Impetus leverages Talend’s leading-edge integration platform to solve customers’ big data challenges
San Jose and Los Altos, CA - July 8, 2013

Talend, a global open source software leader, and Impetus Technologies, a leading provider of Big Data Analytics solutions, today announced a partnership to accelerate big data adoption and time-to-value across the enterprise.

“Organizations of all sizes are struggling to turn their big data into actionable information assets,” said Anand Raman, Vice President of Business Development, Impetus Technologies. “Because Talend’s big data integration solutions are the most advanced on the market, Impetus has been using them for a wide range of use cases, leveraging our big data services and implementation expertise to enable our customers to extract quantifiable and fast business benefits from their information assets.”

Indeed, Talend is at the forefront of making Hadoop more accessible and more integrated within the enterprise by providing scalable options for managing and analyzing big data. Built on Talend’s award-winning open source integration technology, Talend Enterprise Big Data is a powerful and versatile big data integration solution that natively supports Apache Hadoop, including connectors for Hadoop Distributed File System (HDFS), HBase, HCatalog, Hive, Oozie, Pig and Sqoop. Talend Platform for Big Data extends the solution and is the only big data platform to provide deeply integrated big data quality.

"Data integration and manipulation must add value at every step of a big data project,” said François Méro, Vice President of Global Sales at Talend. “It is also one of the most challenging aspects in the process, traditionally involving many different technologies and requiring particular expertise. We are pleased to partner with Impetus to add value to their big data projects and deliver an accelerated return-on-investment to their clients.”

In a recent project for Entravision, a leading diversified Spanish-language media company, Impetus helped the company make its new data analytics and insights division, Luminar, a reality. Entravision had three main objectives that drove the creation of the new business unit: to create a data-driven organization, to create a cloud-based data services platform, and to create new revenue streams focused on Hispanic consumers. Using the Talend Platform for Big Data, Luminar has been able to identify predictability models of consumer behavior to allow companies to reach, upsell and retain Spanish-speaking consumers more effectively.

“We required a big data solution that was flexible enough to meet our needs today, and scale for future needs as well,” said Franklin Rios, president of Luminar, a business unit of Entravision. “Impetus recommended Talend based on their expertise with the solution, the track record of the vendor and their vision for future-proofing our investment in an ever-changing market. The result is speaking for itself with a very fast time-to-market and return-on-investment.”

Impetus offers architecture advisory services, proof of concept, and implementation expertise across the entire big data ecosystem, allowing companies to gain key business insights in new ways. Impetus also contributes actively to the open source community through solutions like Impetus Kundera, an ORM tool that helps make NoSQL data stores JPA compliant and working with NoSQL simple; and Impetus Ankush, a single tool that provisions and manages a heterogeneous big data cluster. Through these solutions, and the use of Talend’s solutions, Impetus is making it easier for customers to deploy and leverage their big data.

Talend and Impetus will co-host a “Dine & Data” meetup on July 10, 2013 at 11:00 a.m. ET at Ruth’s Chris Steakhouse in New York City. During this two-hour lunch event, Talend and Impetus will discuss how the companies are enabling enterprises to successfully navigate the landscape of big data and derive value from their information assets. Concrete use cases such as Luminar will also be presented. For more information or to register, visit:

About Impetus

Impetus Technologies offers Product Engineering and Technology R&D services for software product development. With ongoing investments in research and application of emerging technology areas, innovative business models, and an agile approach, we partner with our client base comprising large scale ISVs and technology innovators to deliver cutting-edge software products.

Our expertise spans the domains, such as, Data Analytics, Large Data Management, Cloud Computing, and Social Media, Performance Engineering, Testing, SaaS, Mobility Solutions, among others.

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