Cloud-based digital marketing expert OEMs Talend Enterprise Data Integration to manage and leverage Big Data.
Los Altos (CA) - March 5, 2012

Talend, a global open source software leader, today announced that Lyris, Inc., the global digital marketing expert, is deploying Talend Enterprise Data Integration to streamline data management for online marketing campaigns. With Talend, Lyris further differentiates itself from competitors by offering integration technology that harnesses the power of Big Data, creating opportunities for marketers to deliver business results based on data-driven marketing strategy.

Today’s marketers are inundated with complex data that has the potential to lead to better understanding of customer demand, behavior and preferences as well as stronger customer connections, given the technology to manage and interpret the data effectively. To help its customers navigate this challenge, Lyris sought an established partner with data integration solutions that would effectively process and manage Big Data. The decision to implement Talend was reached after evaluating several vendors.

“Their ability to handle the exponential growth in data required to power real-time marketing analytics makes Talend Enterprise Data Integration the right solution for Lyris and our customers,” said Phil Sakakihara, CTO & senior vice president of engineering at Lyris. “Talend’s scalability, stability, ease-of-use and viable infrastructure, combined with the native support for cloud architecture and Big Data integration capabilities enables us to deliver valuable insights based on sophisticated data analytics that ultimately help our customers make business-critical marketing decisions.”

Built on the Talend Unified Platform, Talend Enterprise Data Integration provides a comprehensive solution to access, transform and integrate data from any business system in real time or batch to meet both operational and analytical data integration needs. Talend Enterprise Data Integration offers more than 450 connectors to a broad range of technologies and applications, as well as the most popular Cloud and SaaS applications, including, SAP, MS Dynamic, Hadoop, NetSuite, SugarCRM, Marketo, Amazon RDS, Amazon S3,, Google Applications, Google Analytics and Twitter. New connectors continue to be added on a regular basis, either by the open source community or by Talend’s R&D organization.

“Marketing is often organized in different departments across companies, creating silos of data that don't meet. Creating relevant messaging for cross-channel marketing requires the integration of data across channels, but this integration can be a challenge,” said Keith Goldstein, vice president of Channels and Alliances at Talend. “Talend, through its OEM program ‘Powered by Talend’, offers software vendors and SaaS providers a powerful way to process and leverage the rich data they have in their system and use it to drive revenues and profitability.”

In addition to selecting Talend Enterprise Data Integration, Lyris is looking forward to leveraging additional products in the Talend portfolio, such as Talend Enterprise Data Quality, the only open source enterprise data quality solution featuring data profiling, cleansing and stewardship.

About Lyris

Lyris, Inc. is the global digital marketing expert, delivering the perfect blend of technology and industry knowledge to help businesses achieve value with their email marketing campaigns. Lyris' high-performance, secure and flexible email marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), optimize email efficiency by providing automated email delivery, robust segmentation and integrated social, mobile, search and analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises email marketing solutions - Lyris HQ, Lyris LM - combined with customer-focused services and support.