Talend, the global big data integration software leader, today announced that Lenovo has chosen Talend Enterprise Big Data to help understand its customers by acquiring datasets from a variety of touch points – such as third parties, APIs, and social networking feeds – and transforming that data into a visual picture of the end-to-end customer journey.
As the world’s #1 PC maker and #4 smartphone company, Lenovo wanted to streamline the integration process and the delivery of data reports used by its marketing organization to analyze the effectiveness of its campaigns. Talend’s open source architecture and user-based licensing model gave Lenovo the flexibility it needed to accommodate its known requirements and still provide room for growth.
Using Talend Enterprise Big Data, Lenovo performs big data integration with almost 300 processes running concurrently and expects these numbers to continue growing. Of the many other benefits achieved since Lenovo began using Talend, cost savings stands out as a measurable advantage, saving approximately $140,000 in initial migration costs alone. In addition, Talend has helped Lenovo improve reporting performance and cut certain process times by a matter of hours to minutes.
“We have to continually increase our velocity in acquiring data, and the ease of use of the Talend platform allows us to deliver on those requests,” said Marc Gallman, manager of Data Architecture, Lenovo.
These increases in efficiency ultimately result in faster, smarter decisions that positively impact the company’s marketing strategies – both globally and regionally. With more rapid and frequent access to data, Lenovo can swiftly make adjustments to campaigns.
“Organizations are increasingly data-rich but insight-poor, fueled in large part by the inability to integrate information from legacy systems, social media, and the shift of many organizational systems to the cloud,” said Mike Sheridan, Executive Vice President of Sales, Talend. “We are proud that Lenovo chose Talend’s solutions, and we look forward to helping them gain more rapid and frequent access to their data for better decision making.”