Suresnes, France - March 7, 2014

Talend, the global leader in integration software, announced today that Godsavethekids, a startup based in Villeneuve d'Ascq that runs the first marketplace dedicated to children and mothers, has chosen Talend ESB to organize its inter-application exchanges in real-time and ensure the interoperability of its information system. Pictime, the business integrator responsible for the development and implementation of its marketplace, used Talend ESB to create a link between different technical bricks and to automate many processes, particularly to facilitate the integration of vendor catalogs and order management., whose mission is to make life easier for moms, offers products both from major brands (Z enfant, Bébé confort, Nike, etc.) and new designers (Minizabi, Lilipouce, Kat de Paris, etc.). Today, more than 500 brands and designers are sold on the site and the ultimate goal of the marketplace is to have 1000, which is more than 50,000 references.

Launched in late 2013, the marketplace entrusted Pictime, a digital commerce integrator with many e-commerce references (Kiabi, Jacadi, Electro Dépôt, Rougegorge, etc.), with the development of its marketplace. This marketplace is based on several bricks: a PIM (Product Information Management) to aggregate all vendor product information as well as a marketplace back-office (Mirakl) for inventory, pricing and web order management. As explained by Ludovic Leurent[1], General Manager of, the marketplace is a “real flow factory” managing many inter-application exchanges between different bricks that make up its information system: aggregation of different vendor product catalogs, logistics and delivery, order and inventory management, billing, etc.

“To organize this real-time inter-application dialog, especially between the back-office and ERP, we tested several ESB solutions. We finally chose Talend ESB for two main reasons: first of all, its ease of use and ergonomics, and secondly Talend’s reputation, references and desire to constantly improve its solutions,” reflects Arnaud Dix, Business Development Manager at Pictime. “Its ability to process data in real-time was also crucial, as this aspect is strategic for logistics, deliveries, returns and billing.”

Pictime also highlights the scalability and performance of Talend ESB, which enable Godsavethekids to easily integrate an increasing volume of catalogs without jeopardizing the availability and performance of the site.

“In addition to catalog management, one of the most important aspects of this project was real-time integration in the back-office of orders placed on the website to allow vendors to have immediate access, as customer relations is provided by the vendor,” adds Laurence Bessin, Commercial Director at Pictime. “With Talend ESB, data exchanges can be automated in real-time.”

“Marketplaces have become major players in the e-commerce sector, as evidenced by the large amount of fundraising completed this year and annual growth figures approaching 50%,” concludes François Mero, Vice President of Global Sales at Talend. “With their sites hosting a multitude of players operating a wide variety of applications, they need to streamline their data exchanges to ensure high quality service. With its real-time performance, scalability capacity and extremely wide coverage of market technology, Talend ESB is the perfect tool to achieve this."

About is the first marketplace 100% devoted to children: fashion, shoes, child rearing, bedroom decor, toys, sports and even a maternity clothing line. Its mission: make life easier for parents and act as a support for child rearing. With already + 600 brands and 1 million mothers subscribing to the newsletter, Godsavethekids offers power and targeting to partner vendors via a performance-based model. Developed by Ludovic Leurent, former head of, with an expert e-commerce team, Godsavethekids is the preferred partner of brands and designers in the baby and kids market!

About Pictime (  

Expert in Consulting & Digital Commerce Solutions, Pictime assists its customers in the implementation and integration of digital commerce projects: e-commerce, m-commerce, online stores, etc. Pictime’s specialty is offering dual business and technological expertise to support the marketing and IT departments of major business and distribution players in managing the evolution of their business and information systems. Pictime is a business unit of Pictime Groupe. Its clients include Auchan, Bricoman, Casal Sport, Dalloyau, Devred, Electrodépôt, Grain de Malice, llicado, Jacadi, Jacqueline Riu, Kiabi, Leroy Merlin, Lokéo, Nocibé, Okaidi, Phildar, Rougegorge and more.