Talend, the global big data integration software leader, today announced that Ellie Mae®, a leading provider of innovative, on-demand software solutions and services for the residential mortgage industry, is using Talend Master Data Management (MDM) to drive sales and marketing decision making based on easy access to unified, high-quality data.
With Talend data integration and data quality products, Ellie Mae is bringing data together into a data warehouse and using Master Data Management, ESB, and business process management products to create a single source of truth that easily integrates into the applications Ellie Mae uses for lifecycle and segmentation marketing.
Leveraging the Talend MDM unified platform’s ability to bundle those core capabilities into a single product allows Ellie Mae to tie together records for the same customer from multiple mortgage companies with a unique MDM identification number. The unified and trusted customer view can then be shared across sales teams in Salesforce.com and used to fuel Eloqua, the marketing automation engine employed by Ellie Mae.
Talend’s connectors and code generation support has already saved time and effort for Ellie Mae’s development teams. Talend’s support to cleanse and de-duplicate data records has helped Ellie Mae reduce its customer list from 100,000 names to a more concise and better quality list of 60,000 prospects. As a result, the email delivery rate shifted from a failure rate of 70 percent to a successful delivery rate of 80 percent. Direct mail campaigns similarly improved with significantly fewer returns. In addition, quality-proofed data delivers trusted insights to the business intelligence users, while sales, product and financial analytics enable precision marketing and identification of cross sales opportunities.
“We are proud to have been selected by Ellie Mae to help consolidate, cleanse and clarify data across its systems and, ultimately, drive informed decisions from sales and marketing up to the executive suite,” said Brad Stratton, senior vice president of sales, Talend. “Ellie Mae is a great example of an industry leader that understands the value of using data to drive strategic goals. We look forward to helping them further develop their focus on quality data integration and data management in the future.”
Read the full Ellie Mae case study here: http://www.talend.com/customers/customer-reference/ellie-mae-turbo-charges-its-sales-and-marketing-activities-with-talend. Learn more about how Talend Master Data Management can support your business here: http://www.talend.com/products/mdm.