"Talend allowed us to automate our data quality scoring. This has been a critical determinant to the success of our marketing campaigns."

John Bibal II, Director of Data Engineering and Data Quality

400%

increase in trusted email addresses

Availability of daily data quality scores

instead of once a month

Higher ROI per campaign:

-30% cost per lead, +13% conversion rate, +80% click-through rate

Creating wonderful experiences for mobile subscribers

Over the years, Globe has been at the forefront of enabling digital inclusion and empowering Filipinos with connectivity.

With over 94.2 million mobile customers and 2 million home broadband customers, Globe Telecom has collected large amounts of data about customers, network and billing transactions but it has also taken a great deal of effort to cleanse it in order to be considered consumable: first, automating the data scoring process and second, enabling business users to have confidence in the data they use. With 400% increase in trusted email addresses, Marketing has higher ROI per campaign.

Talend製品

big-data

Big Data Integration

ハンドコーディングせずビッグデータのスピードとスケールを実現製品の詳細情報無料トライアル
application-integration

Data Quality

Improve the accuracy and integrity of data with Talend Open Studio for Data Quality製品の詳細情報