"Talend allowed us to automate our data quality scoring. This has been a critical determinant to the success of our marketing campaigns."
400%
increase in trusted email addresses
Availability of daily data quality scores
instead of once a month
Higher ROI per campaign:
-30% cost per lead, +13% conversion rate, +80% click-through rate
Creating wonderful experiences for mobile subscribers
Over the years, Globe has been at the forefront of enabling digital inclusion and empowering Filipinos with connectivity.
With over 94.2 million mobile customers and 2 million home broadband customers, Globe Telecom has collected large amounts of data about customers, network and billing transactions but it has also taken a great deal of effort to cleanse it in order to be considered consumable: first, automating the data scoring process and second, enabling business users to have confidence in the data they use. With 400% increase in trusted email addresses, Marketing has higher ROI per campaign.
