„Talend allowed us to automate our data quality scoring. This has been a critical determinant to the success of our marketing campaigns.“

John Bibal II, Director of Data Engineering and Data Quality


increase in trusted email addresses

Availability of daily data quality scores

instead of once a month

Higher ROI per campaign:

-30% cost per lead, +13% conversion rate, +80% click-through rate

Creating wonderful experiences for mobile subscribers

Over the years, Globe has been at the forefront of enabling digital inclusion and empowering Filipinos with connectivity.

With over 94.2 million mobile customers and 2 million home broadband customers, Globe Telecom has collected large amounts of data about customers, network and billing transactions but it has also taken a great deal of effort to cleanse it in order to be considered consumable: first, automating the data scoring process and second, enabling business users to have confidence in the data they use. With 400% increase in trusted email addresses, Marketing has higher ROI per campaign.

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Case-Study herunterladen: Globe Telecom

Verwendete Talend-Produkte


Big Data Integration

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Data Quality

Verbessern Sie die Genauigkeit und Integrität Ihrer Daten mit Talend Open Studio for Data Quality.Produktinformationen