「 The ways of giving have evolved. To help people understand our cause, we need relational, emotive points in time and communications that resonate with each of our donors and make them feel unique. Talend matters to our mission.」

Jeff Collins, Head of Data, Insight and Fundraising CRM, The Royal British Legion

Improved experience for supporters and donors

by enabling automated responses and actions

Saved the time by up to 50%

via reduced time on basic ingestion processes

Toward 0%

inaccurate data

Evolving the donor experience to serve the Armed Forces

Founded in 1921, The Royal British Legion is the UK’s largest Armed Forces charity whose mission is to provide care and support to all members of the Armed Forces community. The nonprofit organization was facing an aging donor base and needed to evolve from direct mail to digital platforms in order to attract a younger set of donors.  Qbase worked closely with the data stewardship team and Talend to help The Royal British Legion get the best out of the solution.

Talend ingests all types of data, from general response handling to gaming products, online stores, referral campaigns, bank statements and online platforms and makes it possible to identify, at the point of ingestion, what sources are causing the errors upstream. Better quality data coming into the CRM system enables The Royal British Legion to determine which supporters are most likely to make a donation in response to an appeal, which helps drive fundraising efforts.



Cloud Data Quality


Cloud Data Stewardship