If we convert just one percent more of our readers coming to our websites to sales, we can gain £40 million of additional revenue. Data is the answer to drive revenues.

Lee Wilmore, Data Intelligence Director

90%

Shortened time to fix data quality issues

50%

Reduced data budgets

10% faster

To execute Marketing campaigns

Building meaningful relationships with 14 million consumers

TI Media is the UK’s third-largest consumer magazine and digital publisher with more than 40 brands that reach 14.1 million UK adults monthly across print and digital. TI Media faced similar challenges to other consumer magazine publishers—a drop in print readership and advertising revenues that could not be made up with online advertising. The company needed to generate more revenue from each customer that interacted with its brands in order to close this revenue gap.

TI Media chose to integrate all of its customer data into a cloud-based data lake. It implemented Talend Cloud Data Quality on a Snowflake Database in Amazon Web Services (AWS). With a holistic view of all customer data in one domain and clean customer data, TI Media can better target its readers.

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