Mastering data, one pizza at a time
We’ve become an e-commerce company that sells pizza. Talend has helped us make that digital transformation.
Upgrade data infrastructure to meet the demands of a digital-first marketplace
17TB of data
streamlined and standardised
Integrated 85,000 data sources
both structured and unstructured
Single source of truth
for everything from logistics to financial forecasting
Domino’s Pizza ranks among the world’s top restaurant brands. Domino’s AnyWare is the company’s name for their customers’ ability to order pizzas not just online and through mobile phone apps, but via smartwatches, TVs, car entertainment systems, and even social media platforms. Dominos wanted to integrate information from every channel — 85,000 structured and unstructured data sources in all — to get a single view of its customers and global operations.
Unfortunately, the IT architecture in place at Domino’s was preventing them from reaching those goals. Says Dan Djuric, Vice President, Global Infrastructure and Enterprise Information Management, “we had more than 11,000 business users, 35 data scientists, and marketing agencies — and all of them wanted to build their own database.”
According to Djuric, key reasons Domino’s selected Talend were greater freedom to scale with a more agile architecture, open-source flexibility, rapid implementation, cost-effective and understandable licencing, and predictability.
“Talend is now our data mobilisation platform,” he says. “Everything that happens in our ecosystem starts with Talend. It captures data, cleanses it, standardises it, enriches it, stores it, and allows it to be consumed by multiple teams.”
Using Talend in conjunction with another off- the-shelf MDM software solution, Domino’s identifies unique customers from millions of order transactions. “With Talend, we’ve seen an improvement in data quality, and a reduction in development and software licence costs over the previous technology,” says Djuric. “That’s priceless. We’ve already got a ton of data in Talend. It’s become our dae-facto enterprise data processing platform because it’s extremely flexible.”
With its modern data platform in place, Domino’s now has a trusted, single source of the truth that it can use to improve business performance from logistics to financial forecasting while enabling one-to-one buying experiences across multiple touchpoints.