Shortened time to fix data quality issues
Reduced data budgets
To execute Marketing campaigns
Building meaningful relationships with 14 million consumers
TI Media is the UK’s third-largest consumer magazine and digital publisher with more than 40 brands that reach 14.1 million UK adults monthly across print and digital. TI Media faced similar challenges to other consumer magazine publishers—a drop in print readership and advertising revenues that could not be made up with online advertising. The company needed to generate more revenue from each customer that interacted with its brands in order to close this revenue gap.
TI Media chose to integrate all of its customer data into a cloud-based data lake. It implemented Talend Cloud Data Quality on a Snowflake Database in Amazon Web Services (AWS). With a holistic view of all customer data in one domain and clean customer data, TI Media can better target its readers.