For VARs, Talend’s program represents a tremendous opportunity to align with a leading enterprise software brand in Europe and leverage a product portfolio that includes best-in-class solutions for data and application integration, data quality and Enterprise Service Bus (ESB). A big data market pioneer, Talend also offers the opportunity for VARs to participate in the Hadoop ecosystem, which is currently enjoying tremendous interest and growth. In 2014, new subscription sales of Talend’s big data integration solution increased 122%.
“Our VAR program will help further accelerate our growth rate, enable us to keep pace with demand and, ultimately, enable more companies to become data-driven organizations,” said Francois Mero, senior vice president of sales EMEA, Talend. “Our program has been specifically tailored to enable companies to expand relationships with existing customers, acquire new customers and drive new and recurring streams of revenue.”
Talend’s subscription-based solutions provide VARs the chance to tap into recurring revenue streams and form ongoing relationships with their customers. In addition, the complementary nature of Talend’s product portfolio offers VARs new upsell and cross-sell opportunities as customers continue to scale integration capabilities to meet the evolving data needs of the business.
Talend offers a multi-tier VAR program to support a range of partners. Partners will have access to automated promotional tools, selling strategies, customer success stories, sales and marketing materials, as well as technical support and training. Depending on the level of participation, partners may also be eligible for access to a dedicated technical support line, varying levels of pre-sales product support and leads from Talend marketing activities.
Talend plans to continue to conduct its own marketing and sales activities and generate leads for qualifying partners based on their specific business needs, sponsorship and funding. To learn more about the tiered program and to sign up to participate, VARs can register online at http://www.talend.com/partners/value-added-resellers.