Talend, a global leader in big data integration software, today announced that one of Europe’s leading online betting and gaming companies, BetVictor, which has a reputation as a technological innovator in the industry, has selected Talend to drive insight and analysis of customer behavior together with real-time predictive capabilities.
“We are a data-driven organization and we recognize that the ability to harness data and leverage it across the organization in real-time will be critical to the business as we continue to grow,” said Kris Marshall, head of Business Intelligence & Analytics, BetVictor. “We were impressed with what Talend could offer ‘out-of-box’ in comparison to other vendors; opting for Talend will unlock seamless access to any third party data source and allow us to quickly transfer data into our operational data hub that’s powered by Cloudera.”
Marshall added: “Our ultimate aim is to create an end-to-end data organism that enables us to turn complex business requirements into commercially driven initiatives.”
“Big data is being used actively across the gaming sector today to target customers more effectively, differentiate solutions, and monetize service offerings,” said François Mero, senior vice president of Sales EMEA, Talend. “We are delighted that BetVictor has chosen to use Talend to help capitalize on these trends and enhance not only its customers’ gaming experience but also optimize its overall business.”
Further details on the capabilities of Talend Big Data Integration can be found here or you can choose to test drive the product today.
Established in 1946, Gibraltar-based BetVictor is one of Europe’s leading online gaming companies. The company has recently added to its strong sporting heritage by developing a reputation as a technological innovator within the betting and gaming industry. In August 2015, the leading independent odds comparison website Oddschecker confirmed BetVictor as the bookmaker offering the best odds most often on the major European football leagues for the fifth successive year.
In May 2014, Michael Tabor, who had previously been a major shareholder in the business, acquired sole-ownership of BetVictor.