Betclic
Winning new customers with engagement
![](https://res.cloudinary.com/talend/image/upload/q_auto,w_240,h_235,q_auto:eco,e_blur:250/hero/hero-academy-learning_skdais.webp)
![](https://res.cloudinary.com/talend/image/upload/q_auto,w_240,h_235,q_auto:eco,e_blur:250/hero/hero-academy-learning_skdais.webp)
Now we can adjust our digital media advertising in real time to attract players, customise bets based on player behaviour, and help traders adjust live odds.
![Jockey and two racehorses racing on a horse track](https://res.cloudinary.com/talend/image/upload/q_auto,w_240,h_236,q_auto:eco,e_blur:250/customers/case-study/feature-customer-story-betclic_br3o0t.webp)
![Jockey and two racehorses racing on a horse track](https://res.cloudinary.com/talend/image/upload/q_auto,w_240,h_236,q_auto:eco,e_blur:250/customers/case-study/feature-customer-story-betclic_br3o0t.webp)
Monitor user activity to tailor offers and communications in real time
10-minute access
down from 9 hours
60% improvement
in conversion rate