improvement in efficiency of development teams
From 12 months to 3 weeks
to deliver new data projects
A three-fold increase
in the conversion rate of email campaigns
Effective data handling is central to marketing based on the next best action
With over three million customers and 13 billion Canadian dollars in assets, SSQ Insurance is one of Canada’s largest financial institutions. To unify its customer vision while ensuring data confidentiality, the company opted for Talend and Snowflake Data Warehouse on Microsoft Azure.
SSQ Insurance now has a unified web customer space, with a single login ID/ password for the customer. The display of contracts is consolidated in a single location. Customers’ operations are automatically registered on the portal, and call centers have access to more comprehensive data. Marketing can now customize its campaigns by using consolidated data to run predictive models. SSQ Insurance has tripled its conversion rates in terms of customer win‑back actions.