The following is an attempt to report via my tweetstream on 2 sessions held on Wednesday afternoon at the #GartnerMDM Summit in London.

Improving Business Intelligence Analysis Results With Integrated, Active MDM by Mark Beyer & Roxane Edjlali

• #BI & #MDM - the chicken egg question. Roxane Edjlali & Mark Beyer at #GartnerMDM
• Show of hands: most ppl in room do #BI, some do #MDM, none have combined them. #GartnerMDM
• In #BI data flow is unidirectional, flows from sources to data warehouse. #MDM features a circular flow - like app integration. #GartnerMDM
• Addressing issues after the fact - #dataquality impact on #dataintegration, changes to endpoints, etc. - should architect it. #GartnerMDM

Organizational Issues in MDM: Critical Roles and Stakeholder Management, by Ted Friedman & Debra Logan

• Who pays for #MDM is key issue of sponsorship - sponsor may not have $$ but you still need their support. Don't scare them! #GartnerMDM
• Are execs reluctant to support #MDM program because they're afraid they'll be asked to pay for it? #GartnerMDM
• RT @mosesjones: #GartnerMDM @ted_friedman 'master data by definition is shared'
• Data stewards must have authority and relevance. Don't matter if they belong to business or IT. #GartnerMDM
• @ted_friedman explaining RACI framework: Responsible Accountable Consulted Informed. Alleviates many ongoing debates. #GartnerMDM

#MoreToFollow.

Yves (@ydemontcheuil)